✷ Doubt kills more outfits than failure ever will

Hey babe!


My name's Alissa, Co-founder and owner of Mauve Clothing. Back in 2017, two friends and I realized Omaha was missing something. We felt like there wasn't a space for women to shop trendy looks while having an expereince like no other.

We launched an online boutique geared towards helping women feel confident, included, and better than before through their shopping experience with us. When we first started the brand, the three of us were in college and doing this as a side hustle (in fact, winning our school's business planning competition gave us an early kick start to buy inventory) but finishing school and future careers were our main focuses and the brand slowly fell off.

Fast forward to 2019...


I decided to relaunch Mauve on my own.

The brand still had the same mission, just with a fresh look. In November of 2020 we opened our first storefront in Omaha, NE and things have been rolling ever since! People are still our number one goal whether you are shopping in store or online. We want to provide you with the best shopping experience along with the trendiest, most realistic pieces!

Fashion and people are my passion and I'm so lucky I get to work with both and do what I do!

Thanks for being here, babe. XOXO